The year 2023 is being marked by major transformations in the world of SEO, with the advent of new Artificial Intelligence (AI) technologies. Let's explore these changes and how they are reshaping the SEO landscape.
Google recently introduced the Google Search Generative Experience (SGE), a new AI feature that has generated a lot of discussion among SEO experts. Basically, AI generates a response to a query, based on information from selected websites, which are displayed with links. SGE has three main ways to use AI to improve the search experience:
- Sites like SEO.ai and their new tools:
SEO.ai recently launched three new keyword research tools that combine the power of AI with keyword search volume data. Does SEO.ai use AI to speed up the content creation and optimization process?2?. - AI-generated content publishing:
There's no reason to worry about publishing AI-generated content. According to Google guidelines, quality is more important than who wrote it. One case study demonstrated that a pet website published AI-generated content daily for 3-4 months and more than doubled its traffic and engagement. - AI Content Detection:
There is a lot of interest in whether or not Google can detect content as being made by AI. In short, Google doesn't care. However, our recently launched AI content detector analyzed more than 400,000 documents in its first month.
There are many examples of companies that are using AI to improve their marketing strategies. Vanguard, for example, used Persado's AI language platform to personalize your ads based on the messages that resonated most with consumers, increasing your conversion rates by 15%?3?.
Content Optimization Consulting for AI
Our team of AI experts at Uebit is ready to help your business navigate the new era of content positioning in search engines. With the recent introduction of Google Search Generative Experience (SGE), the way content is indexed and displayed in searches has become more complex, but also more powerful. Now, AI plays a crucial role in generating contextual answers to complex queries, improving users' search experience and the visibility of online content.
Uebit offers specialized consultancy to help your company optimize its content for this new reality. We work closely with your team to understand your business objectives, analyze your current content, and identify opportunities to align with new AI-driven SEO practices.
Our services include identifying long-tail keywords and complex queries relevant to your business, optimizing existing content for those queries, and creating new content that meets SGE's AI criteria. Additionally, we provide training and guidance on how to maintain content optimization as AI-driven SEO practices evolve.
With Uebit by your side, your company will be prepared to stand out in the new era of content positioning in search engines.
Text: Guilherme Silveira
Revision: Vitória Parise
Image: Midjourney
